8/16/2023 0 Comments Add emoji to linkedin post“The more keywords you have in your profile, the higher probability your profile has of showing up when somebody does a search for you on LinkedIn,” Portia said. And while that’s not a bad thing, you need to be more strategic if you want to get noticed. When we got to the topic of headlines, the first question Portia asked us was, “Do you have your latest job as your headline?” “You can get pretty great photos in unique parts of your city at a great price point,” she said.įor more useful LinkedIn photo tips, including what to wear and what to do with your face, check out this article from LinkedIn. One tip she gave for getting good photos for cheap was to check out Airbnb Photo Experiences. Portia says profile photos don’t have to be boring-all that matters is that you look professional and approachable. Check out YouTube and/or TikTok tutorials on how to take self-portraits. Buy or borrow a phone tripod and a ring light. NOT a selfie one with good lighting and a neutral background. Here’s what Portia recommends instead: Use a good photo, i.e. my literal sleeping area, and it screams desperate and unemployed. (Stats are from LinkedIn.)Īlthough I have a profile photo, it’s a selfie with a sofa bed and a pillow in the background, i.e. They also get nine times more connection requests. LinkedIn accounts with profile photos get 21 more views than accounts with no photos. For example: your tagline, the services you provide, your skills, and/or the URL of your website or portfolio. No design skills required - you can choose from over 5,000 templates on Canva. Here’s what Portia recommends instead: create a banner that represents who you are and what you do. What’s your LinkedIn background photo? Mine is an image of colorful lights that doesn’t say much about me ( except maybe my vision is blurry?) or the type of work I do ( roam the streets at night?). In this post, I’ll share Portia’s tips for optimizing the top section of your LinkedIn profile, from creating a background that communicates something to crafting a headline that shows up in search results. If you don’t do a good job with yours, recruiters, potential clients, and people looking to make connections won’t find you, let alone check out your work. Here’s one major takeaway from Portia’s workshop: the top section of your LinkedIn profile (your cover photo, profile photo, headline, and About section) matters. So when CreativeMornings announced a free online workshop with social media strategist Portia Obeng on how to create a LinkedIn profile that gets noticed, I immediately signed up. Okay, maybe it’s not as bad as the profiles with just the person’s name and a gray icon where a profile photo should be, but still. Placing them at the top may distract your readers and affect your reach.My LinkedIn profile is terrible. You want to keep your audience glued to your post. Place the hashtag at the end of your post to make your content flow smoothly. Also, avoid spaces, emoji, and special symbols because they make hashtags irrelevant. Capitalize the first letter of your hashtags and add the # symbol before any keywords or phrases.For instance, as an email copywriter for SaaS companies, you can combine hashtags general hashtags like #Marketing, #CopyWriting and #Copywriter with specific ones like #SaaSCopyWriting and #EmailCopywriter.The general hashtags will attract users with a general interest, while the niche hashtags will attract people searching for specific topics. Use a combination of general and niche hashtags in your posts to improve your reach.Although there's no set limit, LinkedIn recommends using 3 hashtags. Here are some tips to keep in mind when using hashtags on LinkedIn:
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